Gartner Research

Emerging Provider Executive Insights: Strategic Marketing Is an Early Imperative for Emerging Technology Providers

Published: 18 June 2015

ID: G00277469

Analyst(s): Hank Barnes , Neil McMurchy


Many emerging technology providers view marketing as a tactical function that is secondary to product development and sales. Gartner recommends that CEOs establish a strategic marketing mindset early in the company life cycle to avoid common go-to-market mistakes that can severely impact growth.

Table Of Contents


  • The Best Product Does Not Always Win
  • What Is Strategic Marketing?
  • Summary

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