Gartner Research

When Will Your Mobile Software Vendor Become Extinct?

Published: 18 June 2015

ID: G00274503

Analyst(s): Nick Jones , Richard Marshall

Summary

The mobile software market offers an alphabet soup of technologies with too many vendors servicing each market segment. Most vendors will be acquired, cease trading or change direction. IT professionals with mobile responsibilities need to be prepared, but not deterred.

Table Of Contents

Analysis

  • Why Will So Many Vendors Vanish?
  • Ways Vendors Vanish
    • Mergers and Acquisitions
    • Failure to Be Acquired
    • Inability to Keep Up With the Market
    • Abandonment
    • Niche or Irrelevant Technology
    • Business Model Issues
    • Corporate Strategy
    • Over-Commitment and Distractions
  • Be Prepared, but Not Deterred

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