Gartner Research

Market Trends: Video Analytics See Step Change to Smarter Cloud Solutions

Published: 18 June 2015

ID: G00276779

Analyst(s): Nick Ingelbrecht , Venecia Liu


People and organizations are inundated by video, from surveillance images to media content and home videos. Video analytics technologies that make sense of that data are undergoing a step change in functionality. Marketing managers must position their investments and messaging accordingly.

Table Of Contents


  • Security/Surveillance
  • Retail
  • Theft, Fraud and Loss Prevention
  • Video Stream Access Demographic Analysis
  • Video Advertising/Marketing Analytics
  • Video Analytics for Customer Research/Consumer Insight

Market Trend

  • Video Analytics Demand Is Becoming Pervasive
    • Expanding Range of Vertical Applications
    • Shift to Cloud
    • Technology Improvements
    • Consumerization
    • Expected Market Consolidation and Further Partnerships

Contrarian View

  • It Is (Still) All Hype
    • Consumer Privacy Laws Slow Video Analysis

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