Gartner Research

Market Trends: Video Analytics See Step Change to Smarter Cloud Solutions

Published: 18 June 2015

ID: G00276779

Analyst(s): Nick Ingelbrecht, Venecia Liu

Summary

People and organizations are inundated by video, from surveillance images to media content and home videos. Video analytics technologies that make sense of that data are undergoing a step change in functionality. Marketing managers must position their investments and messaging accordingly.

Table Of Contents

Introduction

  • Security/Surveillance
  • Retail
  • Theft, Fraud and Loss Prevention
  • Video Stream Access Demographic Analysis
  • Video Advertising/Marketing Analytics
  • Video Analytics for Customer Research/Consumer Insight

Market Trend

  • Video Analytics Demand Is Becoming Pervasive
    • Expanding Range of Vertical Applications
    • Shift to Cloud
    • Technology Improvements
    • Consumerization
    • Expected Market Consolidation and Further Partnerships

Contrarian View

  • It Is (Still) All Hype
    • Consumer Privacy Laws Slow Video Analysis

Vendors to Watch

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.