Published: 19 June 2015
ID: G00277244
Analyst(s): Sandy Shen, Jason Daigler
Evaluating customer engagement in channel silos misrepresents the complete picture of a customer journey. Similarly, analysis of customer journeys without sufficient data can also mislead. IT leaders should consider investments in and organizational changes to support customer journey analytics.
主要观点
建议
Technology Overview for Customer Journey Analytics
What You Need to Know
Analysis
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