Gartner Research

Market Trends: Mobile Video Apps and Data Plans — Usage and the Future

Published: 19 June 2015

ID: G00272269

Analyst(s): Jessica Ekholm


Mobile data usage is surging worldwide and the right data plan can help increase usage and reduce the fear of using data. Product marketers in CSPs need to increase data caps and focus their marketing on data-hungry apps such as video.

Table Of Contents


Market Trend

  • Data Spending Varies Dramatically
  • Bigger Bundles Make Consumers Less Worried of Using Mobile Data
  • Prediction — What Is Likely to Happen With Prices and Data Caps in the Coming 24 Months?
  • Families With Kids Are Driving Cellular Video Usage
  • The Rise of Middle-Age Streamers
  • YouTube Is Not Just for Snacking
    • Prediction — How Are CSPs Going to Monetize the Video Trend in the Coming 24 Months?
  • Data Plan Usage Is Directly Linked to Age and Show ARPU Uplift Possibilities

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