Published: 10 July 2001
Analyst(s): Rochelle Shaw
Affiliate programs, also known as associate or revenue-sharing programs, are marketing techniques that offer payments to Web sites for referring users to another specific Web site. The affiliate Web site embeds either a banner ad or link to the other site; when a visitor to the affiliate site follows that link and then either registers for its service or makes a purchase, the affiliate site receives a commission fee. In other words, the vendor site shares a percentage of the purchase price with the affiliate or rewards it for bringing in a new registration. While revenues generated this way tend to be low, affiliate marketing retains its popularity because it is cost effective and requires little risk.
©2019 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see
Guiding Principles on Independence and Objectivity.