Gartner Research

Market Trends: Two-Sided Business Models

Published: 22 June 2015

ID: G00274471

Analyst(s): Monica Zlotogorski


Communications service providers seek to adopt new business models to increase revenue as consumer spending in communications saturates. CSP strategy teams and business leaders can leverage this research to benchmark the potential of two-sided business models in their respective markets.

Table Of Contents


Market Trend

  • CSPs Need Alternative Revenue as Communications Consumer Spending Stagnates
  • Three Main Flavors of Two-Sided Business Models: Business Insights, Sponsored Content and Transaction Based
    • Business Insights
    • Sponsored Data/Content
    • Transaction Based
  • Key Success Factors
    • Regulatory and Policy Framework
    • Position in the Ecosystem
    • Sustaining Power

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