Gartner Research

Use a Communications Cascade to Align Program Execution With Strategy

Published: 23 June 2015

ID: G00278149

Analyst(s): Elise Olding


Program managers and business transformation leaders must use multidirectional communications to engage employees and encourage feedback or risk program failure. A communications cascade is an effective approach that enables this.

Table Of Contents
  • Key Challenges
  • What Is a Communications Cascade?
  • Planning — The Necessary Ingredient for a Successful Communications Cascade
  • Best Practice 1: Craft the Messages for Action
  • Best Practice 2: Individualize the Message, and Check for Understanding
    • Case Study: If They Don't Understand, They Can't Take Action
  • Best Practice 3: Use Peer Advocates as the Front Line
    • Case Study: Engaging a Diverse and Hostile Workforce
  • Summary

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.