Gartner Research

Use a Communications Cascade to Align Program Execution With Strategy

Published: 23 June 2015

ID: G00278149

Analyst(s): Elise Olding

Summary

Program managers and business transformation leaders must use multidirectional communications to engage employees and encourage feedback or risk program failure. A communications cascade is an effective approach that enables this.

Table Of Contents
  • Key Challenges
  • What Is a Communications Cascade?
  • Planning — The Necessary Ingredient for a Successful Communications Cascade
  • Best Practice 1: Craft the Messages for Action
  • Best Practice 2: Individualize the Message, and Check for Understanding
    • Case Study: If They Don't Understand, They Can't Take Action
  • Best Practice 3: Use Peer Advocates as the Front Line
    • Case Study: Engaging a Diverse and Hostile Workforce
  • Summary

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