Gartner Research

Using Metrics to Create Digital Workplace Scenarios

Published: 23 June 2015

ID: G00273354

Analyst(s): Guy Creese


Enterprises must correctly categorize their users in order to give them the right information worker tools. This report explains how enterprises can leverage widely dispersed system metrics to paint a picture of how users work, thereby segmenting their users and creating personas.

Table Of Contents

Problem Statement

The Gartner Approach

The Guidance Framework

  • Prework
    • Understand the Questions the Business Wants Answered
    • Locate the Analytics Tools You'll Need
  • Step 1: Identify Systems to Gather Information for Each Dimension
    • Users
    • Devices
    • Apps, Applications and Services
    • Locations
    • Channels
    • Artifacts
    • Time
  • Step 2: Take a Census of Each Dimension
  • Step 3: Correlate Metrics With "Soft Data" to Understand What the Metrics Mean
  • Step 4: Use the Data to Help Create Segments and Personas
    • Segment
    • Persona
  • Step 5: Answer Important Business Questions
    • What Are Our UCC Requirements?
    • What Licenses Should We Buy for Cloud Office?
  • Follow Up

Risks and Pitfalls

  • Metrics Document the "What," but Don't Explain the "Why"
  • Metrics Coverage Is Incomplete
  • Inaccurate or Conflicting Data
  • Related Guidance

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