Gartner Research

How to Recognize CRM Systems of Innovation

Published: 23 June 2015

ID: G00278012

Analyst(s): Kimberly Collins, Ian Finley

Summary

Traditional IT guidelines and skills won't work with CRM systems of innovation that require speed and agility for rapid experimentation. To avoid failure, IT application leaders need to learn how to recognize systems of innovation early, and develop different sets of guidelines and skills.

Table Of Contents

Analysis

  • Innovative CRM Initiatives Need Speed
  • Systems of Innovation Are Difficult to Master for CRM
  • Recognizing Systems of Innovation for CRM
  • Typical Systems of Innovation for CRM
  • IT Is a Catalyst and a Facilitator for CRM Innovation

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.