Gartner Research

How to Recognize CRM Systems of Innovation

Published: 23 June 2015

ID: G00278012

Analyst(s): Kimberly Collins , Ian Finley


Traditional IT guidelines and skills won't work with CRM systems of innovation that require speed and agility for rapid experimentation. To avoid failure, IT application leaders need to learn how to recognize systems of innovation early, and develop different sets of guidelines and skills.

Table Of Contents


  • Innovative CRM Initiatives Need Speed
  • Systems of Innovation Are Difficult to Master for CRM
  • Recognizing Systems of Innovation for CRM
  • Typical Systems of Innovation for CRM
  • IT Is a Catalyst and a Facilitator for CRM Innovation

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