Published: 06 April 2000
Analyst(s): Mary H. Ainsworth, Carol L. Simmons
With a strong emphasis in space planning, MarketMAX integrates space productivity and planogramming capabilities with other merchandise planning applications in its flagship product, MarketMAX IMS/Enterprise. The company's latest offering, Market4Retail.com, enlarges the planning view; it provides retailers and sellers with an online marketplace to display/view merchandise, compare, communicate, negotiate, and buy/sell via the Internet. Purchases from Market4Retail.com can be used to populate applications within MarketMAX IMS/Enterprise. The company plans to eventually migrate the MarketMAX IMS/Enterprise functionality to a Web-compatible platform.
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