Gartner Research

Seven Ways CEOs Can Apply Digital Business for Competitive Advantage

Published: 24 June 2015

ID: G00277862

Analyst(s): Hung LeHong


New sources of competitive advantage for digital businesses are emerging. This research investigates several areas, including workforce, customer intimacy, ecosystem leadership, branding and financial agility, that CEOs can apply for their competitive advantage.

Table Of Contents


  • Ecosystem Advantages
    • Become a Network Aggregator of Things
    • Control the Information to Control the Ecosystem
  • Workforce Advantages
    • Automate the Nonroutine for Workforce Competitive Advantage
  • Customer Intimacy Advantages
    • Gain Digital and Physical Context for Advantage in Customer Insight
  • Operational Advantages
    • Digitalize Physical Goods and Overturn Manufacturing and Trade Advantages
  • Branding Advantages
    • Differentiate Your Brand by Managing Security, Privacy, Ethics and Trust
  • Financial Advantages
    • Become Financially Agile Through Digital Technologies
  • Additional Recommendations
    • Determine How Competitive Advantages Will Change in Your Industry
    • Look Outside of Your Industry to Determine How Completely New Advantages May Emerge

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