Gartner Research

Case Study: L'Oréal China's Digital Business Initiatives Use Fast Pilot Projects to Jump-Start in China

Published: 26 June 2015

ID: G00276341

Analyst(s): Eileen He, Owen Chen, Partha Iyengar

Summary

L'Oréal China, pioneers in the cosmetic and beauty industry, uses pilot projects to leverage social media for marketing, services and e-commerce in China. Smaller vendors can deliver faster digital business outcomes with the proper collaboration and leadership.

Table Of Contents

Analysis

  • Treat Joint Leadership and Speed as the Top Two Success Factors
  • When Considering E-Commerce Through Social Media Channels, Start Small and Focus on Continuous Learning
  • Lessons Learned From Doing Digital Business in China

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