Gartner Research

What Insurers Can Learn From Multichannel Integration From the Retail Industry

Published: 29 June 2015

ID: G00274068

Analyst(s): John Davison, Kimberly Harris-Ferrante


Insurance IT leaders must address the growing and business-critical demand to deliver interactions across all of their customers' preferred channels. Gartner has consulted leading retail industry CIOs for lessons in multichannel integration that their insurance counterparts can apply.

Table Of Contents
  • Key Challenges



  • Become Data Masters and Use Data in the Right Way
  • Identify and Integrate Relevant Business Processes Across All the Channels of the Customer's Choice
  • Plan for an Ongoing State of Change in Which Growing Consumer Empowerment Is the Only Constant

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