Gartner Research

Reach New Customers and Expand Internationally With Online Marketplaces

Published: 30 June 2015

ID: G00274659

Analyst(s): Jason Daigler


Online marketplaces offer lucrative new sales channels with vast amounts of traffic, especially outside the U.S. But IT leaders supporting digital commerce also need to consider the additional resource challenges and pricing pitfalls that these marketplaces can present, if not managed carefully.

Table Of Contents
  • Key Challenges



  • Develop a Detailed ROI Model
    • Resource Costs
    • Integration Costs for Internal Systems
    • Customer Service Costs
    • Loss of Customization and Personalization Options
    • Pricing Transparency
    • Marketplace Integration Vendor Costs
    • Loss of Information About Customers
  • Use Online Marketplaces for Product Exposure and to Enter New Markets
  • Consider Using a Marketplace Integration Vendor

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