Gartner Research

From Enrollment to Engagement: Achieve Payer Private Exchange 2.0

Published: 30 June 2015

ID: G00276809

Analyst(s): Constance Sjoquist

Summary

Healthcare payer CIOs can leverage planned IT investments to increase the value derived from their single-carrier private exchanges and advance them to "2.0" customer enrollment and engagement solutions.

Table Of Contents

Introduction

Analysis

  • Create Project "Private Exchange 2.0," and Identify the Major Components of a Robust Online Consumer-Centric Sales and Servicing Member Portal Solution
    • Communication Is Not an Event: It Is a Two-Way Dialogue That Occurs in Real Time
    • Coordination: Master Business Intelligence and Analytics to Facilitate Care and Cost Decisions
    • Consolidation: Eliminate Redundant Systems, Integrate Disparate Systems and Remove Friction
  • Incorporate the Findings of Your Project Into the Areas of IT You Are Already Planning to Invest in to Avoid Superfluous Efforts and Costs
  • Establish a Monitoring Process to Track the Components Deemed Necessary to Advance Your Private Exchange 2.0 Progress
    • Communicate Phase
    • Plan Phase
    • Act Phase
    • Measure Phase

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