Gartner Research

Market Guide for Digital Commerce Marketing Providers

Published: 01 July 2015

ID: G00271654

Analyst(s): Kirsten Newbold-Knipp, Jennifer Polk , Jake Sorofman


To create great digital commerce experiences, marketers need a combination of technology platforms and providers with a range of capabilities. Use this guide to understand the capabilities of the technology providers in this space.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Digital Commerce Platform Providers
  • Marketing Technology Providers
  • Point Solution Providers

Representative Vendors

  • Adobe
  • BloomReach
  • Demandware
  • eBay Enterprise
  • IBM Commerce
  • Listrak
  • MarketLive
  • Marketo
  • Oracle Commerce
  • Salesforce
  • SAP hybris
  • Sitecore
  • Teradata

Market Recommendations

  • What to Do Next

Gartner Recommended Reading

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