Gartner Research

DeptStoreCo Transforms the Client Experience with Digital Technologies

Published: 01 July 2015

ID: G00281971

Analyst(s): Leigh McMullen, Bard Papegaaij, Patrick Meehan

Summary

DeptStoreCo relies on digital technologies to provide clients with a personalized experience. The CIO reports that sales associates who communicate electronically with their clients enjoy greater client retention and revenue.

Table Of Contents

Case Study

  • Going from Brick-and-Mortar to Mobile Technologies
  • Shifting the Styles of Sales Associates
  • Texting Clients Means Boosting Sales
  • Using CIO Influence to Gain CEO Support

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