Published: 02 July 2015
ID: G00277473
Analyst(s): Jake Sorofman
Mercedes-Benz USA's top executive, Steve Cannon, says "customer experience is the new marketing." But, you need to make it the No. 1 priority. In this customer experience leadership profile, Gartner highlights how Mercedes-Benz USA competes and wins on the basis of the customer experience.
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