Gartner Research

Location, the Next Champion in Analytics

Published: 03 July 2015

ID: G00276851

Analyst(s): Thomas Oestreich


Analytic and information leaders should focus on leveraging geospatial and location intelligence to meet demand for location-referenced information analytics. BI and analytic use cases can instantly benefit from leveraging location and new business processes via the Internet of Things.

Table Of Contents
  • Key Challenges



  • Investigate How GLI Capabilities Are Used and Identify Unused Capabilities
  • Classify New Analytic Use Cases That Leverage GLI in the Use-Case Matrix
  • Consider All Building Blocks for a GLI-Enabled Infrastructure to Support New Use Cases
    • Geospatial and Location Analytics
    • Map and Data Services
    • Infrastructure

Sample Use Cases

  • Targeted Marketing With Predictive and Geospatial Analytics
  • Drive Growth Strategy With Site Selection Applications
  • Contingency Planning
  • City Council Services
  • Social Media Monitoring
  • Driving Performance by Packaging Instrumentation With Analytics
  • Safety and Performance of Driving Fleet
  • Getting Rail Performance Back on Track
  • Big Data Arrives at Airports
  • Wind Turbine Modeling Capabilities
  • Smart Building Asset Performance Management

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