Gartner Research

How to Develop an Effective Marketing Dashboard

Published: 07 July 2015

ID: G00265865

Analyst(s): Martin Kihn


Many marketing leaders struggle to get value from their dashboards. Analysts and other dashboard creators can use this research to develop user-centric dashboards that lead to more effective action.

Table Of Contents
  • Step 1: Define Scope
  • Step 2: Develop Metrics
    • Include the Time Dimension, From Left to Right
    • Putting the Parts Together
  • Step 3: Describe Context
  • Step 4: Design the Dashboard
  • What to Do Next

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