Gartner Research

Emerging Market Analysis: Brazil, Application Software Vendors Continue to See Opportunities

Published: 07 July 2015

ID: G00278663

Analyst(s): Chad Eschinger, Joanne M. Correia, Luis Anavitarte

Summary

Balancing cost cutting with growth opportunities will continue to guide software investments by companies in Brazil during these times of economic concern. Strategic planners who focus on buyers' needs for cost-effective and differentiating technologies, such as cloud, will find opportunities.

Table Of Contents

Analysis

  • Spending on IT Is Maintained but Under Constant Scrutiny
  • Renovation and Modernization of Infrastructure and Applications Today, With Insight-Driven Investment for Tomorrow
  • Growth Initiatives Leverage CRM and Digital Marketing

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