Gartner Research

Case Study: UCB Uses Social Media to Drive Patient Centricity

Published: 08 July 2015

ID: G00274918

Analyst(s): Don Scheibenreif


This research highlights how UCB leveraged social media to engage patients directly in the pharma industry. Life science CIOs can use this research to support their organization's drive to become a more-patient-centric organization with technology.

Table Of Contents
  • Key Challenges



  • Own and Manage Your Social Media Expertise and Your Community
  • Gain Senior Management Support by Showing a Clear Link Between Social and Business Strategy
  • Start Small, and Build a Powerful, Engaged and Process-Governed Team
  • Broaden Your View of Measurement, and Don't Force Social Media Into Traditional ROI Metrics
  • Remain Vigilant, but Adaptive, as Social Media Evolves
  • Summary: Critical Success Factors

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