Gartner Information Technology Research

Gartner Magic Quadrant for Sales Force Automation


IT leaders supporting sales will find expanded options in the sales force automation market with new vendor entrants and one less option with the removal of former industry leader Oracle Siebel CRM.

Published: 09 July 2015

ID: G00269153

Analyst(s): Robert P. Desisto, Theodore (Tad) Travis

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Aptean
    • Base
    • Bullhorn
    • CRMnext
    • Infor
    • Microsoft (Dynamics CRM)
    • Microsoft (Dynamics CRM Online)
    • NetSuite
    • Oracle
    • Sage
    • Salesforce
    • SAP (Cloud for Sales)
    • SAP (CRM)
    • SugarCRM
    • Tour de Force
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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