Gartner Research

Best Practices for a Successful Mobile Feedback Strategy

Published: 10 July 2015

ID: G00278597

Analyst(s): Jim Davies

Summary

The percentage of feedback captured via mobile devices is growing rapidly but few organizations have optimized the opportunity.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Keep It Brief — The Attention Span of Mobile Users Is Short
  • Design for Mobile From the Outset
  • Assess the Viability of Your Question Types for Mobile
  • Determine the Best Invitation Strategy
  • Determine the Most Appropriate Approach for Survey Delivery
  • Link to a Broader Feedback Strategy

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