Gartner Research

Lessons From Customer Experience Leaders: Brett Pitts, EVP and Head of Digital, Wells Fargo

Published: 10 July 2015

ID: G00277474

Analyst(s): Jake Sorofman

Summary

Wells Fargo is betting big on digital, but it's not looking to digital as an end unto itself. Part of a series on customer experience leadership, this research discusses how Wells Fargo's head of digital and his team are working to infuse digital into an exceptional multichannel customer experience.

Table Of Contents

Analysis

  • A Postchannel Agenda
  • Branch Banking Service, Without the Wait
  • One Call to Rule Them All
  • Looking Ahead

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