Gartner Research

Lessons From Customer Experience Leaders: Brett Pitts, EVP and Head of Digital, Wells Fargo

Published: 10 July 2015

ID: G00277474

Analyst(s): Jake Sorofman


Wells Fargo is betting big on digital, but it's not looking to digital as an end unto itself. Part of a series on customer experience leadership, this research discusses how Wells Fargo's head of digital and his team are working to infuse digital into an exceptional multichannel customer experience.

Table Of Contents


  • A Postchannel Agenda
  • Branch Banking Service, Without the Wait
  • One Call to Rule Them All
  • Looking Ahead

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.