Published: 29 August 2000
Analyst(s): Rochelle Shaw, Kathleen Taggart
Accrue Insight 5 encompasses a data collection and analysis platform for Web site visitor relationship management and add-on modules for marketing analysis of Web campaigns, content, commerce, and affiliates. This combination of components offers high-value customer identification, Web visitor path analysis, and insights on campaign effectiveness and content popularity. The components also measure the value of sales partners that lead customers to enterprise Web sites. This Internet commerce niche is growing as marketers turn to Web analytics solutions to improve the value of their online marketing efforts. Accrue also offers Accrue Hit List, a solution providing Web analytics on a smaller scale.
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