Gartner Research

A Decision Framework for Mobile App Prioritization

Published: 13 July 2015

ID: G00281294

Analyst(s): Jason Wong , Richard Marshall, Adrian Leow


Demand for both B2C and B2E mobile apps is exploding, but IT is struggling to deliver the volume of apps requested. Mobile strategists should use this framework to make rational management decisions to prioritize mobile app projects that will deliver the most value.

Table Of Contents
  • Key Challenges



  • Engage Business Units to Drive Creation of a Mobile App Roadmap
  • Assess the Value of Each App Based on the Frequency and Value of Transactions That It Executes
    • Killer Apps
    • Executive Apps
    • Efficiency Apps
    • Convenience Apps
    • Impact and Complexity
  • Monitor Usage as Well as Development and Operational Costs to Ensure That the App Continues to Offer Good Value

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