Gartner Research

Hype Cycle for CRM Sales, 2015

Published: 13 July 2015

ID: G00277788

Analyst(s): Theodore Travis , Robert P. Desisto


There are opportunities for IT leaders supporting sales to try new innovative technologies, but there is a near-term business opportunity to leverage the abundant technologies that have moved past the Slope of Enlightenment to improve revenue.

Table Of Contents
  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Mobile Sales Productivity
    • Sales Predictive Analytics
    • Strategic Account Management
    • Voice-Driven Sales Apps
    • Recurring Revenue Management
    • Sales Appraisal and Evaluation Management
  • At the Peak
    • MDM and Social Data
    • Predictive Lead Scoring
    • Sales Performance Management
    • Sales Coaching Solutions
    • Wearables
    • Social for Sales
    • Mobile CPQ
  • Sliding Into the Trough
    • Sales Objective and Quota Management
    • Sales Analytics
    • Configure, Price, Quote Application Suites
    • Price Optimization and Management
  • Climbing the Slope
    • MDM of Customer Data
    • Partner Relationship Management (PRM)
    • Sales Contract Management
    • Territory Management
    • Business Information Services for Sales
    • Sales Incentive Compensation Management
    • Sales Training Solutions
    • Digital Content Management for Sales
    • Lead Management
  • Entering the Plateau
    • Mobile Sales Force Automation Containers
    • Mobile Sales Force Automation for Orders/Inventory
    • Sales Force Automation SaaS
    • Proposal Generation Systems
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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