Gartner Research

The Art of the One-Page Strategy

Published: 13 July 2015

ID: G00281842

Analyst(s): Heather Colella


Strategy can be an art or a science. Most CIOs and IT leaders experience more personal and organizational success when they demonstrate how IT contributes to business success using an artful approach to strategy development.

Table Of Contents


  • The Art of a One-Page Strategy
    • Establish Context and Create Focus
    • Examples of One-Page Strategies
    • Choose an Approach
    • Answer Key Questions for a Rich Story
    • Commit It to Paper
    • Tips and Tricks
  • Frequently Asked Questions

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.