Gartner Research

Hype Cycle for Communications Service Provider Digital Services Enablement, 2015

Published: 14 July 2015

ID: G00277057

Analyst(s): Kathie Hackler, Neil Osmond


CSP CIOs can use this Hype Cycle as a starting point to get an overall perspective on the techniques and methodologies required for the development, delivery and support of digital services.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Business Ecosystem Modeling
    • Customer Journey Analytics
    • Minimum Viable Product for Enterprise
    • Microsegmentation
  • At the Peak
    • Business Capability Modeling
    • CSP Multichannel Campaign Management
    • Digitalized Business Processes
    • Enterprise-Class Agile Development
    • Information Capabilities Framework
    • Data-Driven Marketing
    • DevOps
    • Design Thinking
  • Sliding Into the Trough
    • Multichannel Marketing
    • Innovation Management
  • Entering the Plateau
    • Consumer Needs-Based Segmentation
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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