Gartner Research

Competitive Landscape: Public Cloud Business Application Marketplaces, 2015

Published: 14 July 2015

ID: G00262514

Analyst(s): Robert Anderson , Tiffani Bova, Ed Anderson


These marketplaces show promise as an additional route to market for cloud service providers, while lowering the barriers to entry for new nonconventional entrants. Service-line managers and strategic planners can use this research to understand the market's broad parameters and participants.

Table Of Contents


  • Market Definition
  • Market Attributes
  • Market Drivers
    • Consumerization of IT
    • Growth in SaaS
    • Growth in Spending by Business Buyers
    • Improved Pricing
  • Market Inhibitors
    • Cloud Service Adoption Challenges
    • Operational Challenges
  • Competitive Situation and Trends
    • Application Bundling
    • Context, Data and Analytic Services
    • Support for Hybrid Cloud Environments
    • Support for Application Componentization
    • Platform as a Service
    • Marketplace Analytics
    • Intelligent Recommendation Engines
    • Vertical and Other Specialized Marketplaces
  • Market Players
  • The Future of Competition
  • Competitive Profiles
    • 9 Spokes International
    • Amazon AWS Marketplace
    • AppDirect
    • BCSG
    • Comcast Business Upware
    • Credit Agricole CAStore
    • Deutsche Telekom Business Marketplace
    • DiscoverCloud
    • Google Apps Marketplace
    • IBM Cloud Marketplace
    • InfoStreet SkyDesktop and SkyAppMarket
    • Intuit QuickBooks
    • Jamcracker
    • Microsoft Azure Marketplace
    • NetSuite
    • Odin Service Automation
    • Oracle Cloud Marketplace
    • SaaSMAX
    • Salesforce AppExchange
    • SAP Store
    • Singtel myBusiness
    • Staples App Center
    • Zendesk Apps Marketplace
    • Zoho Marketplace
  • References and Methodology

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