Gartner Research

Competitive Landscape: Public Cloud Business Application Marketplaces, 2015

Published: 14 July 2015

ID: G00262514

Analyst(s): Robert Anderson, Tiffani Bova, Ed Anderson

Summary

These marketplaces show promise as an additional route to market for cloud service providers, while lowering the barriers to entry for new nonconventional entrants. Service-line managers and strategic planners can use this research to understand the market's broad parameters and participants.

Table Of Contents

Analysis

  • Market Definition
  • Market Attributes
  • Market Drivers
    • Consumerization of IT
    • Growth in SaaS
    • Growth in Spending by Business Buyers
    • Improved Pricing
  • Market Inhibitors
    • Cloud Service Adoption Challenges
    • Operational Challenges
  • Competitive Situation and Trends
    • Application Bundling
    • Context, Data and Analytic Services
    • Support for Hybrid Cloud Environments
    • Support for Application Componentization
    • Platform as a Service
    • Marketplace Analytics
    • Intelligent Recommendation Engines
    • Vertical and Other Specialized Marketplaces
  • Market Players
  • The Future of Competition
  • Competitive Profiles
    • 9 Spokes International
    • Amazon AWS Marketplace
    • AppDirect
    • BCSG
    • Comcast Business Upware
    • Credit Agricole CAStore
    • Deutsche Telekom Business Marketplace
    • DiscoverCloud
    • Google Apps Marketplace
    • IBM Cloud Marketplace
    • InfoStreet SkyDesktop and SkyAppMarket
    • Intuit QuickBooks Apps.com
    • Jamcracker
    • Microsoft Azure Marketplace
    • NetSuite SuiteApp.com
    • Odin Service Automation
    • Oracle Cloud Marketplace
    • SaaSMAX
    • Salesforce AppExchange
    • SAP Store
    • Singtel myBusiness
    • Staples App Center
    • Zendesk Apps Marketplace
    • Zoho Marketplace
  • References and Methodology

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