Gartner Research

What to Do If Your Digital Business Strategy Violates Culture, Ethics or the Law

Published: 16 July 2015

ID: G00276440

Analyst(s): Jorge Lopez , Leigh McMullen , Richard Hunter , Tomas Nielsen , Carsten Casper, Frank Buytendijk


In digital business, the technological possibilities are evolving at a faster pace than culture, ethics and laws governing the use of technology. Business and technology leaders must be prepared to deal with digital business initiatives beyond the current confines of culture, ethics and the law.

Table Of Contents
  • Key Challenges



  • Take a Conservationist Approach If You Want to Stay Within Cultural, Ethical and Legal Barriers
  • Take an Evangelist Approach If You Want to Push Social Boundaries, While Staying Within Legal Barriers
  • Require a Reformist Approach If What You Offer Is Socially Accepted, but Legally Challenged
  • Adopt a Revolutionist Approach If What You Stand for Is Both Legally Opposed and Socially Unacceptable
  • Regardless of Your Strategy ...

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