Gartner Research

Presentation of Key Recommendations From Gartner's Data-Driven Marketing Survey, 2015

Published: 16 July 2015

ID: G00277433

Analyst(s): Martin Kihn, Christi Eubanks , Andrew Frank


Gartner's recent survey proves that analytics are booming — teams are growing and demands are rising as the promise and peril of data-driven marketing are felt in industries in North America and the U.K. Use the survey results and our recommendations to help guide your analytics team to success.

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