Gartner Research

Hype Cycle for Small and Midsize Businesses, 2015

Published: 17 July 2015

ID: G00274954

Analyst(s): Kurt Schlegel , James Browning , Joe Mariano , Mike Cisek


This Hype Cycle highlights technologies that can improve IT capabilities and business outcomes for SMBs. Some of the technologies cited are mature, but underutilized by SMBs. Others are leading-edge technologies that are less mature, but easier to adopt by most SMBs because of their smaller scale.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • IT Operations Analytics
  • At the Peak
    • Integrated Systems: Hyperconvergence
    • Big Data Analytics for Customer Intelligence
    • Cloud-Based Backup Services
    • Bring Your Own App (BYOA)
    • Predictive Analytics
    • Cloud Office
    • Hosted Virtual Desktop Services
  • Sliding Into the Trough
    • Disaster Recovery as a Service
    • Hybrid Cloud Computing
    • Cloud Storage Gateway
    • Enterprise Mobility Management Suites
    • Application Performance Monitoring
    • Business Service Management Tools
    • Cloud UC (UCaaS)
    • Enterprise File Synchronization and Sharing (EFSS)
  • Climbing the Slope
    • HRMS via SaaS
    • Public Cloud ERP for Small or Midsize Businesses
    • Visual Data Discovery
    • SIP Communications
  • Entering the Plateau
    • Application Delivery Controller
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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