Gartner Research

Hype Cycle for Retail Technologies, 2015

Published: 17 July 2015

ID: G00277781

Analyst(s): John Davison, Miriam Burt , Robert Hetu , Kelsie Marian


Retail CIOs of large multichannel retailers can use this Hype Cycle to advise their businesses on how to cut through market hype when prioritizing retail technology investments to support the transformation to a digital business.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
    • Benefit Ratings on the Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Retail Workforce Analytics
    • Retail Digital Workplace
    • Digital Wallets in Retail
    • Intelligent Virtual Store Design
    • Retail 3D Printing
  • At the Peak
    • Augmented Reality in Retail
    • Multichannel Location Analysis
    • Advanced Analytics With Self-Service Delivery
    • MC Master Content Management
  • Sliding Into the Trough
    • Real-Time Store Monitoring Platform
    • Multichannel Customer Analytics
    • Real-Time MC Customer Offer Engines
    • Social Commerce for Multichannel Retail
    • Multichannel Merchandise Planning
    • Multichannel Order Fulfillment
    • Multichannel Loyalty Systems
    • Retail Mobile Payments
    • Multichannel Order Management
    • Retail Digital Coupons
    • Retail Mobile Shopping (Nonpayments)
    • Customer-Centric Merchandising
  • Climbing the Slope
    • Multichannel Master Data Management for Retail
    • In-Store Self-Service: Customer-Facing Applications
    • Electronic Shelf Labels
    • Java-Based POS Software
    • Merchandise and Category Optimization
    • Unified Price, Promotion and Markdown Optimization
  • Entering the Plateau
    • Mobile POS
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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