Gartner Research

Hype Cycle for Digital Marketing, 2015

Published: 17 July 2015

ID: G00277369

Analyst(s): Mike McGuire


The emerging technologies featured on this year's Hype Cycle focus on improving the customer experience and supporting the business strategy. We'll help you identify which technologies will have the biggest and most immediate impact on digital marketing.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Real-Time Marketing
    • Personification
    • Programmatic TV Advertising
    • Cross-Device Identification
    • Customer Journey Analytics
    • Marketing Talent Communities
    • Programmatic Direct Advertising
    • Wearables
    • Mobile Marketing Analytics
    • Neurobusiness
    • Augmented Reality
    • Digital Marketing Hubs
  • At the Peak
    • Automatic Content Recognition
    • Mobile Commerce
    • Predictive Analytics
    • Shoppable Media
    • Voice of the Customer
    • Digital Commerce Marketing
    • Tag Management
    • Data-Driven Marketing
    • Multitouch Attribution
    • Data Management Platforms (Advertising)
    • iBeacons and Bluetooth Beacons
    • Responsive Design
    • Sharing Economy
    • Content Marketing
    • Native Advertising
    • Privacy Management Tools
  • Sliding Into the Trough
    • Advocacy/Loyalty Marketing
    • Multichannel Marketing
    • Event-Triggered Marketing
    • Social Marketing
    • Social Analytics
    • In-App Advertising
    • Real-Time Bidding (Advertising)
    • Gamification
    • Social TV
    • Online Advertising Data Exchanges
  • Climbing the Slope
    • Campaign Segmentation
    • Personalization
    • Digital Out-of-Home
    • Dynamic Creative Optimization
    • Mobile Advertising
    • Lead Management
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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