Gartner Research

Hype Cycle for Consumer Goods, 2015

Published: 17 July 2015

ID: G00277204

Analyst(s): Don Scheibenreif , Dale Hagemeyer


Early 2015 saw consumer goods manufacturers investing in technology for competitive differentiation, from operational to analytical to optimization and digital/social. CIOs and IT leaders can use this Hype Cycle to guide their planning and investment decisions, and to set realistic user expectations.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • 3D Printing of Consumable Products
    • Supply Chain Big Data Analytics
    • Retail Activity Optimization
    • Image Recognition
    • Intelligent Virtual Store Design
    • Digital Commerce
  • At the Peak
    • Digital Business
    • Digital Business Consulting Services
    • Home Automation
    • Decision Management
    • Marketing Mix Optimization
    • Demand Signal Repository
  • Sliding Into the Trough
    • Consumer 3D Printing
    • Innovation Management Technology for Product Development
    • Real-Time Store Monitoring Platform
    • Industrial Operational Intelligence
    • Social Marketing
    • Augmented Reality
    • Supplier Quality Management Applications
    • Gamification
    • Retail Digital Coupons
    • Social Analytics
    • Master Data Management
    • Retail Mobile Shopping (Nonpayments)
    • Crowdsourcing
  • Climbing the Slope
    • Enterprise Manufacturing Intelligence
    • Multiechelon Inventory Optimization
    • Trade Promotion Optimization
    • Quality Process Management Applications
    • Label and Artwork Management
    • Merchandising and Category Optimization
    • MES Applications for Process Manufacturing
    • PLM for Packaged Food, Beverages and Personal Care Products
    • PLM for Retail, Footwear and Apparel
    • Stage 3 S&OP
    • PLM for Durable Consumer Goods
    • 2D Bar Code Marketing
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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