Gartner Research

Hype Cycle for Consumer Goods, 2015

Published: 17 July 2015

ID: G00277204

Analyst(s): Don Scheibenreif, Dale Hagemeyer

Summary

Early 2015 saw consumer goods manufacturers investing in technology for competitive differentiation, from operational to analytical to optimization and digital/social. CIOs and IT leaders can use this Hype Cycle to guide their planning and investment decisions, and to set realistic user expectations.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • 3D Printing of Consumable Products
    • Supply Chain Big Data Analytics
    • Retail Activity Optimization
    • Image Recognition
    • Intelligent Virtual Store Design
    • Digital Commerce
  • At the Peak
    • Digital Business
    • Digital Business Consulting Services
    • Home Automation
    • Decision Management
    • Marketing Mix Optimization
    • Demand Signal Repository
  • Sliding Into the Trough
    • Consumer 3D Printing
    • Innovation Management Technology for Product Development
    • Real-Time Store Monitoring Platform
    • Industrial Operational Intelligence
    • Social Marketing
    • Augmented Reality
    • Supplier Quality Management Applications
    • Gamification
    • Retail Digital Coupons
    • Social Analytics
    • Master Data Management
    • Retail Mobile Shopping (Nonpayments)
    • Crowdsourcing
  • Climbing the Slope
    • Enterprise Manufacturing Intelligence
    • Multiechelon Inventory Optimization
    • Trade Promotion Optimization
    • Quality Process Management Applications
    • Label and Artwork Management
    • Merchandising and Category Optimization
    • MES Applications for Process Manufacturing
    • PLM for Packaged Food, Beverages and Personal Care Products
    • PLM for Retail, Footwear and Apparel
    • Stage 3 S&OP
    • PLM for Durable Consumer Goods
    • 2D Bar Code Marketing
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.