Published: 17 July 2015
ID: G00271865
Analyst(s): Werner Goertz, Angela McIntyre, Andrew Chetham, Amanda Sabia, Brian Blau, Jessica Ekholm, Annette Zimmermann
Driving toward a holistic user experience will be the single biggest differentiating factor for providers competing in the $2.6 trillion personal technologies market. Strategy leaders in technology and service providers can move ahead by pushing much more personalized solutions to users.
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