Gartner Research

Mobile Extends, Augments and Transforms the Digital Commerce Customer Experience

Published: 20 July 2015

ID: G00279096

Analyst(s): Sandy Shen , Van Baker


Mobile will extend, enhance and transform customer experiences for digital commerce for most businesses. The following best practices can help IT leaders better realize the full benefits of integrating mobile into their digital commerce customer experiences.

Table Of Contents
  • Key Challenges


  • Extend the E-Commerce Experience to the Mobile Channel
    • Case Studies
  • Augment Digital Commerce With Multichannel Experience
    • Case Studies
  • Transform Businesses by Fulfilling New Customer Expectations
    • Case Studies

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