Gartner Research

How Digital Business Will Create Consumer Growth Opportunities in Consumer Goods Manufacturing

Published: 21 July 2015

ID: G00274246

Analyst(s): Don Scheibenreif


The lines between consumers, retailers and CPG companies are starting to blur, creating fluid opportunities for the industry. CIOs can use this research to guide their companies' digital business technology strategy.

Table Of Contents
  • Impacts


  • Successful Companies Will Demonstrate Industry Fluidity
  • The Lines Are Blurring in CG Manufacturing

Impacts and Recommendations

  • CPG CIOs will miss the opportunity to influence their organizations' digital transformation if they don't use business moments, driven by information, as a key tool for identifying growth opportunities in consumer goods
  • Digital business will force consumer goods CIOs to work with marketing, sales and retailers to develop partnerships and technologies for even greater collaboration with consumers
  • CPG CIOs must recognize the smart home and the Internet of Things as the next battleground for consumer goods brands if they want to build direct relationships with consumers and drive growth

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