Gartner Research

Leading Change in the Digital Marketing Transformation

Published: 21 July 2015

ID: G00289487

Analyst(s): Jake Sorofman


The digital marketing transformation doesn't happen by edict, by accident or overnight. It requires change management disciplines to organize people, processes and technologies for success. This research explores how marketers can lead change in driving digital marketing transformation.

Table Of Contents
  • Key Challenges



  • Establish a Sense of Urgency
  • Communicate a Clear Vision for Change
  • Make an Honest Assessment of Your Existing Operating Environment
  • Build a Coalition of Support
  • Focus on Achieving and Promoting Small Successes

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