Gartner Research

Hype Cycle for Consumer Services and Mobile Applications, 2015

Published: 21 July 2015

ID: G00274100

Analyst(s): Brian Blau


Consumer services and apps are moving to a phase of hyperpersonalization as they integrate mobile, social and cloud into more meaningful digital experiences. Business leaders, strategists and product managers should use this Hype Cycle to understand trends and opportunities in this vibrant market.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Virtual Personal Assistants
    • Personification
    • Ambient Experiences
    • Continuous Experience
    • Personal Analytics
    • Smart Apps
    • Brain-Computer Interface
    • Connected Home
    • TV App Platforms
  • At the Peak
    • Home Automation
    • Quantified Self
    • Mobile Wallet
    • Wearables
    • Gaze Control
    • Mobile Sports and Fitness Ecosystems
  • Sliding Into the Trough
    • Context-Enriched Services
    • HD Voice
    • Personal Cloud
    • Mobile Security Apps
    • Apps
    • Augmented Reality
    • Mobile Health Monitoring
    • Mobile VoIP
    • Facial Recognition
    • NFC Payment
    • Direct CSP Billing
    • Virtual Reality
    • Virtual Worlds
  • Climbing the Slope
    • Gesture Control
    • TV Companion Screen Apps
    • Mobile Money
    • Mobile Advertising
    • Mobile Social Networks
    • 2D Bar Code Marketing
  • Entering the Plateau
    • Social Profiles
    • Mobile Banking
  • Appendixes
  • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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