Gartner Research

SWOT: Google Apps for Work, Worldwide

Published: 22 July 2015

ID: G00270208

Analyst(s): Bianca Granetto , Tom Eid, Jeffrey Mann

Summary

Breaking into the office productivity oligopoly requires the rules of convenience to be rewritten. Google's business model, which focuses squarely on the cloud, is just one part of the story. This analysis of Google's rebranded Apps for Work will benefit strategic planners and business unit leaders.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Google
  • Company Overview
  • Methodology
  • Appendix — Features and Limitations

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