Gartner Research

SWOT: Google Apps for Work, Worldwide

Published: 22 July 2015

ID: G00270208

Analyst(s): Bianca Granetto, Tom Eid, Jeffrey Mann

Summary

Breaking into the office productivity oligopoly requires the rules of convenience to be rewritten. Google's business model, which focuses squarely on the cloud, is just one part of the story. This analysis of Google's rebranded Apps for Work will benefit strategic planners and business unit leaders.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
  • Implication for Google
  • Company Overview
  • Methodology
  • Appendix — Features and Limitations

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.