Published: 22 July 2015
ID: G00270208
Analyst(s): Bianca Granetto, Tom Eid, Jeffrey Mann
Breaking into the office productivity oligopoly requires the rules of convenience to be rewritten. Google's business model, which focuses squarely on the cloud, is just one part of the story. This analysis of Google's rebranded Apps for Work will benefit strategic planners and business unit leaders.
Analysis
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