Gartner Research

Five Ways to Engage Consumers Over WeChat

Published: 23 July 2015

ID: G00278359

Analyst(s): Sandy Shen


Enterprises are using WeChat for marketing, customer service and digital commerce, but not all initiatives are successful. IT leaders should master the fundamentals of engaging consumers over WeChat with a value-driven and personalized social offering before employing more techniques.

Table Of Contents
  • Key Challenges



  • Develop a Strategy to Initiate the Conversation
  • Personalize the Interaction
  • Build a Multichannel Experience
  • Direct Complex and Sensitive Transactions to Mobile Web and Apps
  • Use Gamification for Engagement and Brand Promotion

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