Gartner Research

Hype Cycle for Privacy, 2015

Published: 24 July 2015

ID: G00277223

Analyst(s): Carsten Casper

Summary

Organizations experience pressure in two ways: more technologies raise privacy concerns while tighter privacy regulations burden innovation. Organizations must find the right balance, and privacy officers can use this Hype Cycle to determine which requirements are important and where to invest.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Personification
    • Limited Disclosure Technology
    • File Analysis
  • At the Peak
    • Privacy in Russia
    • Cloud Application Discovery
    • Privacy by Design
    • Tag Management
    • EU General Data Protection Regulation
    • Consent Management
    • Data Management Platforms (Advertising)
    • Privacy in Asia/Pacific
    • Cloud Data Protection Gateways
    • Cloud Security Assessments
    • Data Sanitization
  • Sliding Into the Trough
    • Secure Texting
    • Mobile Voice Protection
    • Privacy Management Tools
    • Dynamic Data Masking
    • Privacy in Japan
    • Mobile Security Apps
    • Legacy Decommissioning
    • U.S. Privacy Laws
    • Data Disposal Tools for Mobile Devices
    • Privacy-Controlled Social Networks
  • Climbing the Slope
    • Data Loss Prevention
    • Privacy in South America
    • Tokenization
    • Database Encryption
    • EU Cookie Rules
    • Static Data Masking
  • Entering the Plateau
    • Email Encryption
    • Mobile Data Protection
    • Privacy Training
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.