Gartner Research

Hype Cycle for Privacy, 2015

Published: 24 July 2015

ID: G00277223

Analyst(s): Carsten Casper


Organizations experience pressure in two ways: more technologies raise privacy concerns while tighter privacy regulations burden innovation. Organizations must find the right balance, and privacy officers can use this Hype Cycle to determine which requirements are important and where to invest.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Personification
    • Limited Disclosure Technology
    • File Analysis
  • At the Peak
    • Privacy in Russia
    • Cloud Application Discovery
    • Privacy by Design
    • Tag Management
    • EU General Data Protection Regulation
    • Consent Management
    • Data Management Platforms (Advertising)
    • Privacy in Asia/Pacific
    • Cloud Data Protection Gateways
    • Cloud Security Assessments
    • Data Sanitization
  • Sliding Into the Trough
    • Secure Texting
    • Mobile Voice Protection
    • Privacy Management Tools
    • Dynamic Data Masking
    • Privacy in Japan
    • Mobile Security Apps
    • Legacy Decommissioning
    • U.S. Privacy Laws
    • Data Disposal Tools for Mobile Devices
    • Privacy-Controlled Social Networks
  • Climbing the Slope
    • Data Loss Prevention
    • Privacy in South America
    • Tokenization
    • Database Encryption
    • EU Cookie Rules
    • Static Data Masking
  • Entering the Plateau
    • Email Encryption
    • Mobile Data Protection
    • Privacy Training
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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