Gartner Research

Hype Cycle for Digital Commerce, 2015

Published: 27 July 2015

ID: G00277703

Analyst(s): Jason Daigler


Enterprises use digital commerce as a key way to develop relationships with customers and drive revenue. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market, and understand their maturity and business value.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • IMC-Enabled, Packaged CRM Applications
    • Customer Engagement Hub
    • Customer Journey Analytics
    • IMC-Enabled, Packaged ERP/CPM Applications
    • Social Co-Browsing
    • Video Chat for Customer Service
  • At the Peak
    • Augmented Reality in Retail
    • Big Data Analytics for Customer Intelligence
    • Mobile Commerce
    • Subscription Billing
    • UXPs
    • Customer-Centric Web and Mobile Technologies
    • Tag Management
    • Internet of Things
    • Responsive Design
    • Web Real-Time Communications
  • Sliding Into the Trough
    • Virtual Customer Assistants
    • Digital Coupons for E-Commerce
    • E-Invoicing
    • Social Commerce for Multichannel Retail
    • Social for CRM: Social Feedback Management
    • Knowledge Management for Customer Service
    • Personalization Engines
    • Enterprise Feedback Management
    • Content Analytics
    • Application Performance Monitoring
    • Configure, Price, Quote Application Suites
    • Price Optimization and Management
    • Mobile Web Apps
  • Climbing the Slope
    • Cloud/Web Platforms
    • Digital Commerce SaaS
    • Distributed Order Management
    • MDM of Customer Data
    • Integration Brokerage
    • 2D Bar Code Marketing
  • Entering the Plateau
    • Fraud Detection
    • E-Payment Gateway
    • Mobile POS
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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