Gartner Research

Hype Cycle for Social Software, 2015

Published: 27 July 2015

ID: G00277657

Analyst(s): Jenny Sussin , Nikos Drakos


Social software continues to underpin communication channels and community destinations. However, attention is shifting to deep integration with business processes and insights from interaction and behavior data.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Collaborative Customer Interfaces
    • Social Software as a Collaborative ERP Tool
    • Project-Based Collaboration Workspaces
    • Social Co-browsing
    • Collaborative Work Management
  • At the Peak
    • MDM and Social Data
    • Design-by-Doing
    • Enterprise Social Graph
    • Expertise Location and Management
    • Social Employee Recognition Systems
    • Collaborative Authoring Tools
    • Social Media Records Management
    • Unstructured Process
    • Social for Sales
    • Social-Learning Platform
  • Sliding Into the Trough
    • Mobile Collaboration Hubs
    • Privacy Management Tools
    • Social Content
    • Social Procurement Tools
    • Social for CRM: Social Feedback Management
    • Social Marketing
    • Social Recruitment Software
    • Social Network Analysis
    • Gamification
    • Prediction Markets
    • Social Analytics
    • Social TV
    • Crowdsourcing
    • Privacy-Controlled Social Networks
  • Climbing the Slope
    • Enterprise Social Networking Applications
    • External Peer-to-Peer Communities
    • Social Publishing Applications
    • Social Media Engagement Applications
    • Enterprise Internet Reputation Management
    • Mobile Social Networks
  • Entering the Plateau
    • Social Profiles
    • Idea Management
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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