Gartner Research

Improve Customer Service and Fulfillment in Supply Chain Primer for 2015

Published: 27 July 2015

ID: G00279898

Analyst(s): Tom Enright

Summary

Supply chain executives are balancing operational efficiencies with fulfilling the needs of customers. Increased visibility into supply chain operations and a cohesive approach to measuring supply chain performance are prerequisites.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do manufacturers provide differentiated fulfillment services?
    • How do I use techniques such as segmentation and cost to serve to deliver differentiated customer service?
    • How do we adopt best practices for multichannel fulfillment and returns?
    • How can I work with customers to share risks and rewards?

Related Initiatives

  • Suggested First Steps
  • Essential Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.