Gartner Research

Maturity Management Elevates Red Bull North America's IT From a Thorny Problem to a Trusted Partner

Published: 27 July 2015

ID: G00278804

Analyst(s): Colleen Young , John MacDorman


In early 2013, Red Bull North America brought in a new CIO and IT leadership team to put its underperforming IT organization back on track. Proactive relationship building and IT leadership development, buttressed by Gartner's ITScore maturity assessments, got the job done.

Table Of Contents
  • Key Challenges



  • Achievements and Benefits
    • Forecasting and Budgeting
    • Project Delivery
    • Service and Support/Infrastructure and Operations
    • Stakeholder Relationships and Performance Credibility
  • Critical Success Factors
    • C-Suite Mandate, Support and Governance Participation
    • Communication and Marketing — in All Directions, to All Stakeholder Groups
    • A Clear Roadmap
    • Walking the Talk — Executing Early and Often With the Right Tempo
    • Assembling the Right Team
    • Fixing the Basics First
  • What's Next?

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.